Things to consider before building an eCommerce business

More and more people are shopping online, shopping is not just for the ladies anymore, everyone is shopping online, if you looking at getting in on the eCommerce ecosystem, now is a better time because the eCommerce industry is projected to see an increase in growth by about 41% from now to the 2019 with the US market expected to have sales of about $491 BILLION!!! but you have to get into the business the right way so as not to get your fingers burnt. These are some steps you can take to expect success in the industry

1. Don’t rush the launch.

One of the biggest mistakes unsuccessful eCommerce entrepreneurs make is forcing or rushing the launch of a website. You only get one shot at launching your website and you can’t mess this up. While it’s okay to purchase your domain name and throw up some sort of “Coming Soon” page, you should avoid the big reveal until you’ve laid some substantial ground work (SEO, content marketing, social media, paid advertising, etc.).

2. Put the focus on the user.

It’s no secret that the biggest shortcoming of eCommerce businesses is the inability to let their customers touch, feel, smell, and see (firsthand) products before making a decision. While there’s currently no solution for solving this problem, you can compensate for this deficiency in other areas of the business. Some of the best tips include offering appropriate pricing, giving free shipping and making the checkout process easy with simplified shopping carts.

3. Test absolutely everything.

Before, during and after you launch any eCommerce business, you should invest in testing and analytics. Think like the customer and figure out what’s working, what’s not, and the why behind those answers.

4. Work closely with social.

Any eCommerce entrepreneur that tells you he outsources social media or delegates it to other team members is crazy. Social media is the heartbeat of your business, as it gives you an uninterrupted glance into the lives of your customers. While it’s perfectly fine to have a social-media manager, it’s pertinent that you’re involved with it, too.

5. Incorporate social elements.

Going along with the previous tip, it’s a great idea to include social elements on your ecommerce sites. Things like product reviews and testimonials follow buttons and even social login options all help the conversion funnel.

6. Go mobile.

Bill Siwicki of Internet Retailer references Goldman Sachs, saying, “Tablets will play an increasingly important role as worldwide consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018…” If you aren’t building eCommerce businesses with mobile in mind, you may be irrelevant in three to five years.

7. Stay on top of SEO.

As the eCommerce economy experiences rapid growth, more and more businesses will be entering this increasingly crowded space. That means it will be more important than ever to stay on top of SEO in order to stand out from the competition. Connecting with a skilled SEO will help you stay competitive in the long run.

8. Collect information.

Unless you plan on launching a single site and stepping away (most entrepreneurs are tempted to keep trying), it’s critical that you collect customer information and build databases to aid future launches.

9. Continue evolving.

Finally, never stop evolving. Technology, trends and customer tastes will change, and so must you if you want to succeed in such a variable market.

Source: entrepreneur.com
 

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