How consistent should you be on social media?

To be successful with your social media marketing as a small business owner, you need to be consistent.

You need to be consistent in not only posting updates for the sake of it but consistency in delivering valuable content that will help your audience and their business.

Now, does consistency mean you have to make daily updates? Not necessarily. You need to give your audience consistent value in quality messaging and content that is line with their needs, that should be your focus.

This regular and quality content delivery establishes you as credible and trust worthy, this is also helps your brand building process when your audience comes across your page having relevant and fresh content.

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