Facebook creates WhatsApp Storefront

Facebook is making it easier for small businesses to show and sell their products to more users with the introduction of catalogs in the WhatsApp Business app.

According to Facebook “For each item in its catalog, a business can add information including price, description and product code. WhatsApp hosts these catalogs to save valuable storage space on the phones of both businesses and customers.”

Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp.

 
 

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