COVID-19: How data is helping health workers

Health workers are receiving help from Facebook and Google as the two top tech giants share location tracking data with health workers to help them coordinate their response to the COVID-19 pandemic.

The data helps to know if people are obeying the stay-at-home directive from their government, it shows the movement of people to areas and if there is an increase in COVID-19 cases as people move from one place to another, it also helps the health workers in their strategies to contain the infection, however, no personal data is shared.

For example, Google’s Mobility Reports, which it’s made available for 131 countries and regions, show foot traffic trends at different locations over time.

How does this concern your business?

Post COVID-19, data will be relied upon in making critical business decisions, it is businesses that have invested in their digital transformation that will have this data, this data will guide their future investment, customers trends and how to develop their marketing strategy.

This data will enable these businesses make informed decisions, they will set the trend for others to follow.

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Procrows Nigeria has helped small business owners to attain their business goals using digital techniques, tactics and strategies such as Facebook advertising, Social Media Marketing, Search Engine Optimization, Website Development, Email Marketing and can do the same for you.

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