Common advertising mistakes made by small businesses

Many small businesses make the mistake of viewing advertising as frivolous spending, they erroneously don’t see advertising as an investment rather they see it as an expenditure.

Small businesses also make the mistake of thinking they are saving money when they don’t advertise when sales are down, rather than spend on advertising, they stop, erroneously believing they are saving money while their business is going down.

When times are tough is when small businesses should advertise more.

Advertising will not only increase sales for small businesses, it is also perceived by customers as a sign of success, credibility, authority and boost customers confidence in the brand.

Small businesses can never lose with advertising.

It is not an expenditure. It is an investment and it pays!

 

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