7 effective ways to use Email Marketing

Email Marketing Helps Reduce Your Budget

Email marketing helps you save money and trees! By going digital, your business can avoid printing, paper, envelopes, mail handling, and postage costs. Plus, with email marketing you can work with a designer to design a custom newsletter template your business can use over and over again, and get your message out much faster than traditional snail mail.

Email Marketing Helps Build Brand Recognition

You can get your brand image and name in front of your audience more often by including your logo, tagline, color palette, and brand graphics in the template design of your email marketing communications. Seeing your brand elements in every issue will build brand awareness and recognition among your subscribers.

Email Marketing Educates Customers

Your email newsletter is a great way to keep your customers up to date with what is happening in your business. By sharing what you’re working on and what’s going on, you can keep them informed of the products, services, and programs you have available for them. This just might entice them to hire you or buy from you again.

Email Marketing Opens Up New Opportunities

Publishing an email newsletter can help your business generate new opportunities such as strategic partnerships, joint ventures, media interviews, speaking engagements, and more. All it takes is the right person to see your message at the right time. Your opportunity may come from a subscriber or from someone your newsletter was forwarded to.

Email Marketing Creates New Income Streams

Your email marketing message can be used to recommend, products, programs, and services as an Affiliate. When you have used these products or services yourself or truly believe they can help your readers, you can earn commissions on any sales made from your referrals. As your list grows, you can also sell advertising space in your upcoming newsletter.

Email Marketing Can Expand Your Network

Email marketing helps you grow your network and build your list by allowing you to capture the email addresses and names of your web site visitors through an opt-in box. By entering their name and email, visitors are giving you permission to communicate with them and make offers to them by email. Remember to promote your email newsletter via social media, live events, on your website, when speaking, in products, and even in your email signature.

Email Marketing Helps You Reach a Bigger Audience

Drive your current email newsletter subscribers back to your website by promoting recent blog posts in each issue. Repurpose your ezine content or archive your ezine articles on your blog to attract new visitors via social media. Share your ezine articles on article marketing and article sharing sites to gain exposure and visibility for your brand. Be sure to add a capture form to your articles so new visitors can subscribe to your list.

 

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